Isla Capricho is a celebration of heritage and connection, inspired by a Caribbean paradise off the coast of Colombia. Rooted in the story of three sisters and their family’s island haven, the brand embodies a relaxing, laid-back, friendly, and mindful aesthetic, capturing the essence of barefoot island living. From concept ideation to branding, website creation, social media content, and art direction, THE BORN ID crafted a visual and narrative identity that reflects ISLA CAPRICHO's core values and way of living. The thoughtfully designed logo serves as a timeless symbol of their ethos, blending the natural beauty of the island with the joy of creating meaningful, lasting connections.